Tag Archives: Sports Marketing
How The Mighty Fall: Tiger, LeBron, Lance….
A wise man once said “we are our own worst enemy”. Truer words were never spoken. Whether you are a student, a working professional or a superstar athlete, you can probably look in the mirror and see the person that … Continue reading
Posted in Uncategorized
Tagged athlete marketing, lance armstrong, LeBron James, sports, Sports Marketing, superstar athlete, Tiger Woods
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Me and Ben
A die-hard Steelers fan takes an honest look at Big Ben Continue reading
Posted in Athlete marketability, Marketing, PR, Sports Marketing
Tagged Ben Roethlisberger, marketability, Sports Marketing, steelers
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TIGER IN THE AGE OF TRANSPARENCY
Tiger’s fall from grace is arguably the biggest in the history of modern sports. How will this impact his marketability? No one knows. One thing is certain: Tiger needs to realize that we live in the age of transparency. Continue reading
Posted in Advertising, Blogroll, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods, Uncategorized
Tagged marketability, sponsorships, Sports Marketing
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Icon Marketing Guy 