Tag Archives: marketability

Me and Ben

A die-hard Steelers fan takes an honest look at Big Ben Continue reading

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Posted in Athlete marketability, Marketing, PR, Sports Marketing | Tagged , , , | 1 Comment

TIGER IN THE AGE OF TRANSPARENCY

Tiger’s fall from grace is arguably the biggest in the history of modern sports. How will this impact his marketability? No one knows. One thing is certain: Tiger needs to realize that we live in the age of transparency. Continue reading

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Posted in Advertising, Blogroll, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods, Uncategorized | Tagged , , | 4 Comments