Category Archives: Yao Ming

Xie Xie Yao Ming

It’s a pretty somber day here at BDA. Although we have known it was coming for quite some time, Yao Ming’s retirement press conference took place yesterday and the reality of it all is finally sinking in. As usual, Yao … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Uncategorized, Yao Ming | 11 Comments