Category Archives: Uncategorized

Super Brand Spotlight: Levi’s

I’ll admit it. I’m obsessed with the entrepreneurial times we live in. In the last 10 years alone, countless new brands have changed the world and disrupted their industries, and become indispensable in our daily lives. Uber. Amazon. Netflix. Warby … Continue reading

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From the Age of Me to the Age of We?

Is it just me, or was there something fascinating about the fact that Kobe threw down 60 on his final night at the exact same time that the Warriors won #73 and set a new all-time NBA season wins record? It … Continue reading

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Will LA Fans Welcome Back the NFL?

Last week’s announcement that Stan Kroenke has reached an agreement with the city of Inglewood on construction of a $2B stadium seems like LA’s 20 year NFL drought might finally be coming to an end. Of course, we all thought … Continue reading

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Building Your MVP Brand

http://http://catalystcreativ.com/creativ-week-showcase-bill-sanders-pmkbnc/ Was honored to be invited to speak at CreativWeek. I spoke about building personal brands. Here’s the link…     http://catalystcreativ.com/creativ-week-showcase-bill-sanders-pmkbnc/    

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SPORTS PR IN THE AGE OF TRANSPARENCY

(Originally printed at http://www.sportsprsummit.com/sports-pr-in-the-age-of-transparency/) As we all know, we are in a time of tremendous transition in the world of PR. Smart phones, social media and 24/7 news cycles have completely upended the PR world as we once knew it. … Continue reading

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Donald Sterling and The Rest of Us

I can’t stop thinking about this Donald Sterling fiasco. I’m pretty confident that I’m not alone. As someone who is pretty critical of the media’s obsession with the story of the day (Malaysia Airlines, Chris Christie’s bridge scandal, Hillary Clinton’s … Continue reading

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From Athlete Marketing to Icon Marketing

No better time for major change than the start of the new year. So as of January 1, I’ll no longer be serving my longtime role as CMO at BDA Sports Management. After 15 years, it’s time to move on. … Continue reading

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Yale University Blames Peyton Manning for Obesity in America

Yale University caused quite a stir in the athlete marketing world last week when they published a study on the impact on youth of athlete endorsements of food and beverage brands. (http://news.yale.edu/2013/10/07/unhealthy-food-marketed-youth-through-athlete-endorsements) The study, conducted by Yale doctoral candidate Marie … Continue reading

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D-Wade and Li-Ning. China Hoopas.

Big news on the sneaker front comes in the announcement that Dwyane Wade has left Nike for Chinese sneaker brand Li-Ning. While other NBA players have signed with Chinese sneaker companies, DWade’s signing is clearly something more significant than any … Continue reading

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How The Mighty Fall: Tiger, LeBron, Lance….

A wise man once said “we are our own worst enemy”. Truer words were never spoken. Whether you are a student, a working professional or a superstar athlete, you can probably look in the mirror and see the person that … Continue reading

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