Category Archives: Sports Marketing

Parity

Every year on opening day, in every pro and amateur sport, fans like to think their team has a shot at the title. That magic is what makes sports tick. We want to think our team has a shot to … Continue reading

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Posted in Blogroll, Marketing, Parity in Sports, Sports Business, Sports Marketing, Uncategorized | 3 Comments

Comebacks

There has been a ton of talk lately about comebacks. Michael Vick. Tiger Woods. LeBron James. The topic began to catch heat (pun intended) when LeBron and his new team returned to Cleveland. More comback talk was generated when Tiger … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, Sports Marketing, Tiger Woods, Uncategorized | Leave a comment

Yahoo Top 10 Lists

A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Marketing, PR, Sports Business, Sports Marketing | 4 Comments

Why We Love Sports

The new SI cover, the one featuring SF Giants pitcher Brian Wilson about to jump into the arms of catcher Buster Posey, makes me miss my father. It also reminded me why we love sports. My father grew up in … Continue reading

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Posted in Sports Marketing, Uncategorized | Leave a comment

Favre Crisis Management Clinic

Anyone who watched the Brett Favre post-game press conference after the Vikings MNF loss to the Jets may have noticed something incredible. Facing the media within days of allegations of unwanted advances towards a coworker, Favre put on a crisis management … Continue reading

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Posted in Athlete marketability, Athlete Marketing, PR, Sports Marketing, Uncategorized | 2 Comments

RACE? Not This Time.

Lebron is blaming the backlash on RACE? Seriously? What about the media backlash on Brett Favre? Mark McGuire? Ryan Leaf? Once again we turn to the PR 101 playbook, and see that playing the race card NEVER works. If someone … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, PR, Sports Marketing | 1 Comment

Activation As Good As It Gets: Red Bull

Red Bull activation is as good as it gets. King of the Rock raises the bar on grass roots sports marketing. Continue reading

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Posted in Athlete marketability, Athlete Marketing, Marketing, Sports Business, Sports Marketing | 2 Comments

The Summer of LeBron: There is Such Thing as Bad Publicity

Tell me LeBron isn’t pointing to his flexed bicep on the cover of the current GQ. That’s actually not possible, is it? Not given the PR mess that this summer has been for him. No way the self-appointed king is … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 1 Comment

Crisis Management PR

http://www.nytimes.com/2010/08/22/business/22crisis.html?# The link above is to a great article in today’s NY Times regarding crisis management PR. I wholeheartedly agree that in this day and age, coping up to the crisis quickly and sincerely is the best option whenever possible. … Continue reading

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Posted in Athlete marketability, Marketing, PR, Sports Marketing, Tiger Woods | Leave a comment

How the Tiger Recession Changed Athlete Marketability

Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal. Highest ratings in Super Bowl history? Check. Upfronts went well? Yes. Consumer spending up a little? Perhaps. Things might be looking up. But in the athlete endorsement world, I’ve noticed signs that things will never be the same. Continue reading

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Posted in Advertising, Athlete marketability, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 2 Comments