Category Archives: Sports Marketing

Cheers Guinness!

Posted on August 2, 2013 by

This week, Steve Nash fulfilled one of his dreams. He tried out for one of the best soccer clubs in the world. And news travelled fast. (see below) No, Steve isn’t hanging up his Laker uni anytime soon. As people … Continue reading →

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Posted in Athlete marketability, Athlete Marketing, PR, Sports Marketing | 5 Comments

Hope Springs Eternal: 2013 Los Angeles Dodgers

Posted on April 2, 2013 by

My career focuses on the NBA. My sports passion is the NFL. But nothing gets me fired up more than opening day at Dodger Stadium. It’s been a long time since the Dodgers were really good, since they were as … Continue reading →

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Team Marketing | 2 Comments

BDA’s Bill Sanders at the Ivy Sports Symposium by Spencer McIntosh

Posted on November 28, 2012 by

(Thanks to Spencer McIntosh for submitting the following article!) On November 16th, BDA’s very own Bill Sanders spoke at the Ivy Sports Symposium at Columbia University in New York. The annual Symposium, touted as one of the premiere Sports Business … Continue reading →

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing | 2 Comments

Athletes Are (and always will be) Role Models

Posted on July 26, 2012 by

I’m in the midst of a week long camping trip on Catalina Island with my 11 year old son. He’s a 1st year Boy Scout and is being challenged like never before. Sleeping outside, riding mountain bikes on 7 mile … Continue reading →

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Uncategorized | 15 Comments

NFL Experience…Not So Fantastic.

Posted on December 26, 2011 by

Last Monday, I was up in the Bay Area on business. My 10 year old son was on Christmas break, so he was with me on the trip. As die-hard Steeler fans, it was a no brainer to try and … Continue reading →

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Posted in Athlete Marketing, Sports Business, Sports Marketing, Uncategorized | 6 Comments

Manny Pacquiao Loves Bingo?

Posted on October 5, 2011 by

I really like Manny Pacquiao. He seems to be an athlete who understands how to use his platform (boxing) to launch a brand that will last well beyond his athletic career. You’ve got to give credit to a boxer who establishes … Continue reading →

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Posted in Athlete marketability, Athlete Marketing, Manny Pacquiao, Sports Marketing | 3 Comments

David Beats Goliath

Posted on June 14, 2011 by

So now we know how the story ends. The people’s champion wins. Mighty Casey doesn’t strike out. The good guy gets the girl. We all love happy endings, right? NBA championship teams have much in common. Dallas fits the bill. … Continue reading →

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Posted in LeBron James, NBA Playoffs, Sports Marketing | 1 Comment

Courage: 1, Homophobia: 0

Posted on May 15, 2011 by

Rick Welts is one of the most respected executives in all of professional sports. Rick is known for his intelligence, his creativity, his character and a lack of ego so common in high ranking sports executives. Today, in a high … Continue reading →

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Posted in Sports Business, Sports Marketing | Tagged | 2 Comments

NBA Playoffs: Let the Games Begin

Posted on April 18, 2011 by

Point of fact: David Stern is a marketing genius. He has expanded popularity of basketball globally, and kept the NBA popular and relevant here in the US. However even the commissioner can’t control everything, and for the L the timing … Continue reading →

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Posted in Athlete Marketing, NBA Lockout, NBA Playoffs, Parity in Sports, Sports Marketing, Uncategorized | 3 Comments

Mr. Rodgers, Madison Avenue Is On The Line.

Posted on February 10, 2011 by

Athlete icons are often seen as overnight sensations. And with a record breaking TV audience watching, there is no better launching pad for a marketing career than a Super Bowl. Yes, as Rich Thomaselli and others have pointed out, Aaron … Continue reading →

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Posted in Aaron Rodgers, Athlete marketability, Athlete Marketing, Sports Business, Sports Marketing | 1 Comment