Category Archives: Parity in Sports

NBA Playoffs: Let the Games Begin

Point of fact: David Stern is a marketing genius. He has expanded popularity of basketball globally, and kept the NBA popular and relevant here in the US. However even the commissioner can’t control everything, and for the L the timing … Continue reading

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Posted in Athlete Marketing, NBA Lockout, NBA Playoffs, Parity in Sports, Sports Marketing, Uncategorized | 3 Comments

Parity

Every year on opening day, in every pro and amateur sport, fans like to think their team has a shot at the title. That magic is what makes sports tick. We want to think our team has a shot to … Continue reading

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Posted in Blogroll, Marketing, Parity in Sports, Sports Business, Sports Marketing, Uncategorized | 3 Comments