Category Archives: NBA Playoffs

David Beats Goliath

So now we know how the story ends. The people’s champion wins. Mighty Casey doesn’t strike out. The good guy gets the girl. We all love happy endings, right? NBA championship teams have much in common. Dallas fits the bill. … Continue reading

Rate this:

Posted in LeBron James, NBA Playoffs, Sports Marketing | 1 Comment

NBA Playoffs: Let the Games Begin

Point of fact: David Stern is a marketing genius. He has expanded popularity of basketball globally, and kept the NBA popular and relevant here in the US. However even the commissioner can’t control everything, and for the L the timing … Continue reading

Rate this:

Posted in Athlete Marketing, NBA Lockout, NBA Playoffs, Parity in Sports, Sports Marketing, Uncategorized | 3 Comments