Category Archives: Marketing

Me and Ben

A die-hard Steelers fan takes an honest look at Big Ben Continue reading

Rate this:

Posted in Athlete marketability, Marketing, PR, Sports Marketing | Tagged , , , | 1 Comment


Tiger’s fall from grace is arguably the biggest in the history of modern sports. How will this impact his marketability? No one knows. One thing is certain: Tiger needs to realize that we live in the age of transparency. Continue reading

Rate this:

Posted in Advertising, Blogroll, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods, Uncategorized | Tagged , , | 4 Comments

How will the FTC ruling impact athlete Tweets and Facebook posts?

The FTC took a bold step into cyberspace yesterday when it announced new rules requiring that celebrity bloggers disclose any and all endorsement relationships they have to products or services they blog/post about. The implications of this decision are potentially … Continue reading

Rate this:

Posted in Marketing, Sports Business, Sports Marketing | 1 Comment