Category Archives: Marketing

Me and Ben

A die-hard Steelers fan takes an honest look at Big Ben Continue reading

Rate this:

Advertisements
Posted in Athlete marketability, Marketing, PR, Sports Marketing | Tagged , , , | 1 Comment

TIGER IN THE AGE OF TRANSPARENCY

Tiger’s fall from grace is arguably the biggest in the history of modern sports. How will this impact his marketability? No one knows. One thing is certain: Tiger needs to realize that we live in the age of transparency. Continue reading

Rate this:

Posted in Advertising, Blogroll, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods, Uncategorized | Tagged , , | 4 Comments

How will the FTC ruling impact athlete Tweets and Facebook posts?

The FTC took a bold step into cyberspace yesterday when it announced new rules requiring that celebrity bloggers disclose any and all endorsement relationships they have to products or services they blog/post about. The implications of this decision are potentially … Continue reading

Rate this:

Posted in Marketing, Sports Business, Sports Marketing | 1 Comment