Category Archives: Marketing

Super Brand Spotlight: Levi’s

I’ll admit it. I’m obsessed with the entrepreneurial times we live in. In the last 10 years alone, countless new brands have changed the world and disrupted their industries, and become indispensable in our daily lives. Uber. Amazon. Netflix. Warby … Continue reading

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Posted in brands, Marketing, Uncategorized | Leave a comment

Parity

Every year on opening day, in every pro and amateur sport, fans like to think their team has a shot at the title. That magic is what makes sports tick. We want to think our team has a shot to … Continue reading

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Posted in Blogroll, Marketing, Parity in Sports, Sports Business, Sports Marketing, Uncategorized | 3 Comments

Yahoo Top 10 Lists

A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Marketing, PR, Sports Business, Sports Marketing | 4 Comments

Activation As Good As It Gets: Red Bull

Red Bull activation is as good as it gets. King of the Rock raises the bar on grass roots sports marketing. Continue reading

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Posted in Athlete marketability, Athlete Marketing, Marketing, Sports Business, Sports Marketing | 2 Comments

The Summer of LeBron: There is Such Thing as Bad Publicity

Tell me LeBron isn’t pointing to his flexed bicep on the cover of the current GQ. That’s actually not possible, is it? Not given the PR mess that this summer has been for him. No way the self-appointed king is … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 1 Comment

Crisis Management PR

http://www.nytimes.com/2010/08/22/business/22crisis.html?# The link above is to a great article in today’s NY Times regarding crisis management PR. I wholeheartedly agree that in this day and age, coping up to the crisis quickly and sincerely is the best option whenever possible. … Continue reading

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Posted in Athlete marketability, Marketing, PR, Sports Marketing, Tiger Woods | Leave a comment

How the Tiger Recession Changed Athlete Marketability

Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal. Highest ratings in Super Bowl history? Check. Upfronts went well? Yes. Consumer spending up a little? Perhaps. Things might be looking up. But in the athlete endorsement world, I’ve noticed signs that things will never be the same. Continue reading

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Posted in Advertising, Athlete marketability, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 2 Comments

The Hollywood Bowl is so 20th Century!

Forty years after the Grateful Dead embraced bootleg recordings and unlicensed t-shirts, venues like the Hollywood Bowl, and artists like JT and Carole King, just don’t get it. This shouldn’t be a surprise I guess, given that this is the same industry that fought digital downloads to protect their bloated CD margins. Continue reading

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Posted in Marketing, PR | 4 Comments

Response to Marc Pollick’s article:http://www.sportsbusinessjournal.com/article/65710

Marc, You and I have great respect for one another, which hopefully means you won’t mind if I (respectfully) disagree. I feel firmly that athletes absolutely are role models. Perhaps this is because I see the definition of “role model” … Continue reading

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Posted in Athlete marketability, Marketing, PR, Sports Business | 1 Comment

Ole Los Suns!

So the Suns and Steve Nash deserve a standing ovation for taking such a courageous stance on such a controversial issue. They made the decision regardless of the economic impact. I guess sometimes the right decision prevails over the safe decision. The Suns and Steve Nash chose ethics over money. We don’t see that very often. How do you say “bravo” in Spanish? Continue reading

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Posted in Advertising, Athlete marketability, Blogroll, Marketing, Sports Business, Sports Marketing | 1 Comment