Category Archives: LeBron James

David Beats Goliath

So now we know how the story ends. The people’s champion wins. Mighty Casey doesn’t strike out. The good guy gets the girl. We all love happy endings, right? NBA championship teams have much in common. Dallas fits the bill. … Continue reading

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Posted in LeBron James, NBA Playoffs, Sports Marketing | 1 Comment

Comebacks

There has been a ton of talk lately about comebacks. Michael Vick. Tiger Woods. LeBron James. The topic began to catch heat (pun intended) when LeBron and his new team returned to Cleveland. More comback talk was generated when Tiger … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, Sports Marketing, Tiger Woods, Uncategorized | Leave a comment

RACE? Not This Time.

Lebron is blaming the backlash on RACE? Seriously? What about the media backlash on Brett Favre? Mark McGuire? Ryan Leaf? Once again we turn to the PR 101 playbook, and see that playing the race card NEVER works. If someone … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, PR, Sports Marketing | 1 Comment

The Summer of LeBron: There is Such Thing as Bad Publicity

Tell me LeBron isn’t pointing to his flexed bicep on the cover of the current GQ. That’s actually not possible, is it? Not given the PR mess that this summer has been for him. No way the self-appointed king is … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 1 Comment