Category Archives: Athlete Marketing

Yahoo Top 10 Lists

A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Marketing, PR, Sports Business, Sports Marketing | 4 Comments

Favre Crisis Management Clinic

Anyone who watched the Brett Favre post-game press conference after the Vikings MNF loss to the Jets may have noticed something incredible. Facing the media within days of allegations of unwanted advances towards a coworker, Favre put on a crisis management … Continue reading

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Posted in Athlete marketability, Athlete Marketing, PR, Sports Marketing, Uncategorized | 2 Comments

RACE? Not This Time.

Lebron is blaming the backlash on RACE? Seriously? What about the media backlash on Brett Favre? Mark McGuire? Ryan Leaf? Once again we turn to the PR 101 playbook, and see that playing the race card NEVER works. If someone … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, PR, Sports Marketing | 1 Comment

Activation As Good As It Gets: Red Bull

Red Bull activation is as good as it gets. King of the Rock raises the bar on grass roots sports marketing. Continue reading

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Posted in Athlete marketability, Athlete Marketing, Marketing, Sports Business, Sports Marketing | 2 Comments

The Summer of LeBron: There is Such Thing as Bad Publicity

Tell me LeBron isn’t pointing to his flexed bicep on the cover of the current GQ. That’s actually not possible, is it? Not given the PR mess that this summer has been for him. No way the self-appointed king is … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 1 Comment