Category Archives: Athlete marketability

RACE? Not This Time.

Lebron is blaming the backlash on RACE? Seriously? What about the media backlash on Brett Favre? Mark McGuire? Ryan Leaf? Once again we turn to the PR 101 playbook, and see that playing the race card NEVER works. If someone … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, PR, Sports Marketing | 1 Comment

Activation As Good As It Gets: Red Bull

Red Bull activation is as good as it gets. King of the Rock raises the bar on grass roots sports marketing. Continue reading

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Posted in Athlete marketability, Athlete Marketing, Marketing, Sports Business, Sports Marketing | 2 Comments

The Summer of LeBron: There is Such Thing as Bad Publicity

Tell me LeBron isn’t pointing to his flexed bicep on the cover of the current GQ. That’s actually not possible, is it? Not given the PR mess that this summer has been for him. No way the self-appointed king is … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 1 Comment

Crisis Management PR

http://www.nytimes.com/2010/08/22/business/22crisis.html?# The link above is to a great article in today’s NY Times regarding crisis management PR. I wholeheartedly agree that in this day and age, coping up to the crisis quickly and sincerely is the best option whenever possible. … Continue reading

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Posted in Athlete marketability, Marketing, PR, Sports Marketing, Tiger Woods | Leave a comment

How the Tiger Recession Changed Athlete Marketability

Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal. Highest ratings in Super Bowl history? Check. Upfronts went well? Yes. Consumer spending up a little? Perhaps. Things might be looking up. But in the athlete endorsement world, I’ve noticed signs that things will never be the same. Continue reading

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Posted in Advertising, Athlete marketability, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 2 Comments

The Summer of Love

Whoever thought the summer could actually be the most exciting time of year for a die-hard NBA fan? The stars have literally aligned this summer and we are experiencing one of the most exciting free agency periods in the history … Continue reading

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Posted in Athlete marketability, Sports Business, Sports Marketing | 3 Comments

Response to Marc Pollick’s article:http://www.sportsbusinessjournal.com/article/65710

Marc, You and I have great respect for one another, which hopefully means you won’t mind if I (respectfully) disagree. I feel firmly that athletes absolutely are role models. Perhaps this is because I see the definition of “role model” … Continue reading

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Posted in Athlete marketability, Marketing, PR, Sports Business | 1 Comment

Ole Los Suns!

So the Suns and Steve Nash deserve a standing ovation for taking such a courageous stance on such a controversial issue. They made the decision regardless of the economic impact. I guess sometimes the right decision prevails over the safe decision. The Suns and Steve Nash chose ethics over money. We don’t see that very often. How do you say “bravo” in Spanish? Continue reading

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Posted in Advertising, Athlete marketability, Blogroll, Marketing, Sports Business, Sports Marketing | 1 Comment

Me and Ben

A die-hard Steelers fan takes an honest look at Big Ben Continue reading

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Posted in Athlete marketability, Marketing, PR, Sports Marketing | Tagged , , , | 1 Comment