Category Archives: Advertising

How the Tiger Recession Changed Athlete Marketability

Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal. Highest ratings in Super Bowl history? Check. Upfronts went well? Yes. Consumer spending up a little? Perhaps. Things might be looking up. But in the athlete endorsement world, I’ve noticed signs that things will never be the same. Continue reading

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Posted in Advertising, Athlete marketability, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 2 Comments

Ole Los Suns!

So the Suns and Steve Nash deserve a standing ovation for taking such a courageous stance on such a controversial issue. They made the decision regardless of the economic impact. I guess sometimes the right decision prevails over the safe decision. The Suns and Steve Nash chose ethics over money. We don’t see that very often. How do you say “bravo” in Spanish? Continue reading

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Posted in Advertising, Athlete marketability, Blogroll, Marketing, Sports Business, Sports Marketing | 1 Comment

TIGER IN THE AGE OF TRANSPARENCY

Tiger’s fall from grace is arguably the biggest in the history of modern sports. How will this impact his marketability? No one knows. One thing is certain: Tiger needs to realize that we live in the age of transparency. Continue reading

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Posted in Advertising, Blogroll, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods, Uncategorized | Tagged , , | 4 Comments