Author Archives: Bill Sanders

About Bill Sanders

SVP of Personal Brand Management at PMK*BNC. Helping icons from all walks of life to connect with their fans and monetize their brands.

BDA’s Bill Sanders at the Ivy Sports Symposium by Spencer McIntosh

(Thanks to Spencer McIntosh for submitting the following article!) On November 16th, BDA’s very own Bill Sanders spoke at the Ivy Sports Symposium at Columbia University in New York. The annual Symposium, touted as one of the premiere Sports Business … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing | 2 Comments

D-Wade and Li-Ning. China Hoopas.

Big news on the sneaker front comes in the announcement that Dwyane Wade has left Nike for Chinese sneaker brand Li-Ning. While other NBA players have signed with Chinese sneaker companies, DWade’s signing is clearly something more significant than any … Continue reading

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Posted in Uncategorized | 1 Comment

How The Mighty Fall: Tiger, LeBron, Lance….

A wise man once said “we are our own worst enemy”. Truer words were never spoken. Whether you are a student, a working professional or a superstar athlete, you can probably look in the mirror and see the person that … Continue reading

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Athletes Are (and always will be) Role Models

I’m in the midst of a week long camping trip on Catalina Island with my 11 year old son. He’s a 1st year Boy Scout and is being challenged like never before. Sleeping outside, riding mountain bikes on 7 mile … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Uncategorized | 15 Comments

Tebowmania

Is Tebowmania symbolic of U.S. in 2012? Reprint. Originally Published in Sports Business Journal, January 30, 2012, Page 24 Most of us love sports because at some point in our lives, an athlete performed an act of such heroic proportions … Continue reading

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Posted in Uncategorized | 8 Comments

It’s All About The Organization

It’s easy to feel compassion for the plight of the small market team. Fewer potential  ticket buyers, fewer potential sponsors, smaller TV audience, departing superstars. How does a small market compete against their big city rivals? Last year’s NBA and … Continue reading

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Posted in Uncategorized | Tagged , , , | 41 Comments

NFL Experience…Not So Fantastic.

Last Monday, I was up in the Bay Area on business. My 10 year old son was on Christmas break, so he was with me on the trip. As die-hard Steeler fans, it was a no brainer to try and … Continue reading

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Posted in Athlete Marketing, Sports Business, Sports Marketing, Uncategorized | 6 Comments

MJ and the Transition Game

I owe my professional career to Michael Jordan. As does everyone even remotely involved in basketball. Whether you are a player, a fan, an executive, an agent or a hot dog vendor, your interest in 21st century basketball is all … Continue reading

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Posted in Uncategorized | 3 Comments

Manny Pacquiao Loves Bingo?

I really like Manny Pacquiao. He seems to be an athlete who understands how to use his platform (boxing) to launch a brand that will last well beyond his athletic career. You’ve got to give credit to a boxer who establishes … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Manny Pacquiao, Sports Marketing | 3 Comments

Xie Xie Yao Ming

It’s a pretty somber day here at BDA. Although we have known it was coming for quite some time, Yao Ming’s retirement press conference took place yesterday and the reality of it all is finally sinking in. As usual, Yao … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Uncategorized, Yao Ming | 11 Comments