Comments for An Athlete Marketing Guy

Comment on Tebowmania by wkuswimdive

wkuswimdive — Wed, 09 May 2012 13:38:35 +0000

Tim Tebow is extremely marketable…until he does something wrong. He has made his mark being outspoken about his devotion to Christianity so the second he turns his back on that, or does something even the least bit “unchristian” his name forever doomed. Brands do typically try to avoid because religion is such a risky factor is trying to promote products, but Tebow is influential without being pushy and over the top with his belief. This could hurt him in the long run because he has built himself up to be the best thing out there. For now, it is working and it will continue to work as long as he keeps playing a good game and stays out of trouble. He is reaching those customers that typically may not be interested in sports. He is doing a lot for companies to draw in religious people and other devoted Christians. His brand is reaching people that no other athlete or brand has been able to reach. Which makes me think of Jeremy Lin and how he is reaching an audience that is typically not into basketball- the Asian community. Lin is creating a brand that is marketable to a whole other race that is willing to buy into the “Linsanity” and stand in line to buy his jerseys and anything else that marketers can get his name and picture on. Lets just hope that he can continue his success and remain a big name brand.

Comment on MJ and the Transition Game by dj

dj — Mon, 23 Apr 2012 18:34:47 +0000

Mj is a great competetor and he gets whats he wants. I know jordan would only make decision bases on if his team could win more games because thats all he is about is winning so he would put his team in the best interest to suceed.

Comment on Tebowmania by dj

dj — Mon, 23 Apr 2012 18:32:29 +0000

this is a great article tim teebow is definetly an american idol someone you would want to follow.

Comment on It’s All About The Organization by d

Sun, 15 Apr 2012 22:21:54 +0000

This was a great post about small market teams and them being competitive. The blog basically pointed out that many of the teams in the NBA and NFL that are having success are small market teams. In the NBA, this included Indiana, Oklahoma City, and Memphis. It also talked about that teams that win consistently in small to medium markets, the San Antonio Spurs for example. It argued that being the size of the market was not as important as great management and great corporate environment. It stated that the small market teams should stop whining and worry about things that matter more than things like market size. In the end it says, winning is in your hands. Market size is beyond your control, but it is not critical to success. This blog post falls right into public relations and dealing with the community. I see teams like the Green Bay Packers and there are a public relations “dream.” The last time I checked, Green Bay had a population of 101,000. There are the best example of a small market team worrying less about market size and more about what they can control.

Comment on Tebowmania by Michelle F.

Michelle F. — Fri, 06 Apr 2012 04:52:24 +0000

Tim Tebow is All-American as they come. He is definitely a symbol of the U.S. in 2012. Tebow has displayed integrity and charisma through his endeavors on and off the field. This man does have character, and his character makes him a very marketable person. Some have said that his faith has made brands avoid him. Tebow’s faith should make him the kind of person a brand would want to work with. Tebow has talent, has proved his success and is the kind of person a company can trust and rely on.

Comment on Tebowmania by Jimmy

Jimmy — Mon, 05 Mar 2012 19:06:53 +0000

Great post Bill! Tebow is definitely a symbol for the United States in 2012. Jeremy Lin could be Tebow’s apparent, except on more of an international level.

Comment on It’s All About The Organization by Jimmy

Jimmy — Mon, 05 Mar 2012 18:58:50 +0000

Great read Bill. This post is exactly what all professional sports organizations should be reading. It begins and ends with the culture created by the ownership and leadership of the organization.

Comment on Manny Pacquiao Loves Bingo? by Arnaud

Arnaud — Thu, 01 Mar 2012 11:43:14 +0000

How come the HP touchpad link direct us to arondo redbull stuff??
Is it how bda market his athletes?
Using other article to desesperatly drive traffic??

Comment on Tebowmania by Dominy Media (@mattdominy)

Dominy Media (@mattdominy) — Tue, 21 Feb 2012 06:19:38 +0000

Good post! This article makes me thing about the marketing potential of Jeremy Lin. Obviously we need to see if he can continue his on-court success, but if he does, he will be a brand’s dream. His work ethic, team-oriented attitude, humbleness and presence off the court will appeal to any company. Jeremy will be especially appealing to a brand that is trying to reach an Asian customer segment.

Comment on It’s All About The Organization by Ross Grandolph

Ross Grandolph — Fri, 03 Feb 2012 21:52:30 +0000

Great post Bill! I couldn’t agree more, it doesn’t matter about market size it’s about the culture created by ownership. Look at an owner like Clay Bennett with the Thunder. He moved the team to a smaller market from Seattle (1.8 M TV homes) to Oklahoma City (712,630 TV homes). He drafted well, hired smart people in the front office, and has created a winning culture.