Category Archives: Sports Marketing

NFL Experience…Not So Fantastic.

Posted on December 26, 2011 by

Last Monday, I was up in the Bay Area on business. My 10 year old son was on Christmas break, so he was with me on the trip. As die-hard Steeler fans, it was a no brainer to try and … Continue reading →

Posted in Athlete Marketing, Sports Business, Sports Marketing, Uncategorized | 6 Comments

Manny Pacquiao Loves Bingo?

Posted on October 5, 2011 by

I really like Manny Pacquiao. He seems to be an athlete who understands how to use his platform (boxing) to launch a brand that will last well beyond his athletic career. You’ve got to give credit to a boxer who establishes … Continue reading →

Posted in Athlete marketability, Athlete Marketing, Manny Pacquiao, Sports Marketing | 3 Comments

David Beats Goliath

Posted on June 14, 2011 by

So now we know how the story ends. The people’s champion wins. Mighty Casey doesn’t strike out. The good guy gets the girl. We all love happy endings, right? NBA championship teams have much in common. Dallas fits the bill. … Continue reading →

Posted in LeBron James, NBA Playoffs, Sports Marketing | 1 Comment

Courage: 1, Homophobia: 0

Posted on May 15, 2011 by

Rick Welts is one of the most respected executives in all of professional sports. Rick is known for his intelligence, his creativity, his character and a lack of ego so common in high ranking sports executives. Today, in a high … Continue reading →

Posted in Sports Business, Sports Marketing | Tagged | 2 Comments

NBA Playoffs: Let the Games Begin

Posted on April 18, 2011 by

Point of fact: David Stern is a marketing genius. He has expanded popularity of basketball globally, and kept the NBA popular and relevant here in the US. However even the commissioner can’t control everything, and for the L the timing … Continue reading →

Posted in Athlete Marketing, NBA Lockout, NBA Playoffs, Parity in Sports, Sports Marketing, Uncategorized | 3 Comments

Mr. Rodgers, Madison Avenue Is On The Line.

Posted on February 10, 2011 by

Athlete icons are often seen as overnight sensations. And with a record breaking TV audience watching, there is no better launching pad for a marketing career than a Super Bowl. Yes, as Rich Thomaselli and others have pointed out, Aaron … Continue reading →

Posted in Aaron Rodgers, Athlete marketability, Athlete Marketing, Sports Business, Sports Marketing | 1 Comment

Parity

Posted on January 24, 2011 by

Every year on opening day, in every pro and amateur sport, fans like to think their team has a shot at the title. That magic is what makes sports tick. We want to think our team has a shot to … Continue reading →

Posted in Blogroll, Marketing, Parity in Sports, Sports Business, Sports Marketing, Uncategorized | 2 Comments

Comebacks

Posted on December 17, 2010 by

There has been a ton of talk lately about comebacks. Michael Vick. Tiger Woods. LeBron James. The topic began to catch heat (pun intended) when LeBron and his new team returned to Cleveland. More comback talk was generated when Tiger … Continue reading →

Posted in Athlete marketability, Athlete Marketing, LeBron James, Sports Marketing, Tiger Woods, Uncategorized | Leave a comment

Yahoo Top 10 Lists

Posted on December 1, 2010 by

A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading →

Posted in Athlete marketability, Athlete Marketing, Marketing, PR, Sports Business, Sports Marketing | 3 Comments

Why We Love Sports

Posted on November 8, 2010 by

The new SI cover, the one featuring SF Giants pitcher Brian Wilson about to jump into the arms of catcher Buster Posey, makes me miss my father. It also reminded me why we love sports. My father grew up in … Continue reading →

Posted in Sports Marketing, Uncategorized | Leave a comment