Twitter Updates
- Amazing how many people focus only on how big their share is. A good piece of something is better than a giant piece of nothing. 9 hours ago
- Good to see Yao, as always. Shooting a video for @YaoFamilyWines. http://t.co/AMNoy0RX 1 day ago
- @darrenrovell proves it is about organizations, not individuals. 1 day ago
- @ginacarano at the @sports spec photo booth http://t.co/c5v2JRDB 5 days ago
Category Archives: Marketing
Parity
Every year on opening day, in every pro and amateur sport, fans like to think their team has a shot at the title. That magic is what makes sports tick. We want to think our team has a shot to … Continue reading
Yahoo Top 10 Lists
A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading
Activation As Good As It Gets: Red Bull
Red Bull activation is as good as it gets. King of the Rock raises the bar on grass roots sports marketing. Continue reading
The Summer of LeBron: There is Such Thing as Bad Publicity
Tell me LeBron isn’t pointing to his flexed bicep on the cover of the current GQ. That’s actually not possible, is it? Not given the PR mess that this summer has been for him. No way the self-appointed king is … Continue reading
Crisis Management PR
http://www.nytimes.com/2010/08/22/business/22crisis.html?# The link above is to a great article in today’s NY Times regarding crisis management PR. I wholeheartedly agree that in this day and age, coping up to the crisis quickly and sincerely is the best option whenever possible. … Continue reading
Posted in Athlete marketability, Marketing, PR, Sports Marketing, Tiger Woods
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How the Tiger Recession Changed Athlete Marketability
Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal. Highest ratings in Super Bowl history? Check. Upfronts went well? Yes. Consumer spending up a little? Perhaps. Things might be looking up. But in the athlete endorsement world, I’ve noticed signs that things will never be the same. Continue reading
The Hollywood Bowl is so 20th Century!
Forty years after the Grateful Dead embraced bootleg recordings and unlicensed t-shirts, venues like the Hollywood Bowl, and artists like JT and Carole King, just don’t get it. This shouldn’t be a surprise I guess, given that this is the same industry that fought digital downloads to protect their bloated CD margins. Continue reading
Posted in Marketing, PR
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Response to Marc Pollick’s article:http://www.sportsbusinessjournal.com/article/65710
Marc, You and I have great respect for one another, which hopefully means you won’t mind if I (respectfully) disagree. I feel firmly that athletes absolutely are role models. Perhaps this is because I see the definition of “role model” … Continue reading
Posted in Athlete marketability, Marketing, PR, Sports Business
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Ole Los Suns!
So the Suns and Steve Nash deserve a standing ovation for taking such a courageous stance on such a controversial issue. They made the decision regardless of the economic impact. I guess sometimes the right decision prevails over the safe decision. The Suns and Steve Nash chose ethics over money. We don’t see that very often. How do you say “bravo” in Spanish? Continue reading
Me and Ben
A die-hard Steelers fan takes an honest look at Big Ben Continue reading
Posted in Athlete marketability, Marketing, PR, Sports Marketing
Tagged Ben Roethlisberger, marketability, Sports Marketing, steelers
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