Twitter Updates
- Amazing how many people focus only on how big their share is. A good piece of something is better than a giant piece of nothing. 9 hours ago
- Good to see Yao, as always. Shooting a video for @YaoFamilyWines. http://t.co/AMNoy0RX 1 day ago
- @darrenrovell proves it is about organizations, not individuals. 1 day ago
- @ginacarano at the @sports spec photo booth http://t.co/c5v2JRDB 5 days ago
Category Archives: Athlete marketability
Manny Pacquiao Loves Bingo?
I really like Manny Pacquiao. He seems to be an athlete who understands how to use his platform (boxing) to launch a brand that will last well beyond his athletic career. You’ve got to give credit to a boxer who establishes … Continue reading
Xie Xie Yao Ming
It’s a pretty somber day here at BDA. Although we have known it was coming for quite some time, Yao Ming’s retirement press conference took place yesterday and the reality of it all is finally sinking in. As usual, Yao … Continue reading
Mr. Rodgers, Madison Avenue Is On The Line.
Athlete icons are often seen as overnight sensations. And with a record breaking TV audience watching, there is no better launching pad for a marketing career than a Super Bowl. Yes, as Rich Thomaselli and others have pointed out, Aaron … Continue reading
Comebacks
There has been a ton of talk lately about comebacks. Michael Vick. Tiger Woods. LeBron James. The topic began to catch heat (pun intended) when LeBron and his new team returned to Cleveland. More comback talk was generated when Tiger … Continue reading
Yahoo Top 10 Lists
A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading
Favre Crisis Management Clinic
Anyone who watched the Brett Favre post-game press conference after the Vikings MNF loss to the Jets may have noticed something incredible. Facing the media within days of allegations of unwanted advances towards a coworker, Favre put on a crisis management … Continue reading
RACE? Not This Time.
Lebron is blaming the backlash on RACE? Seriously? What about the media backlash on Brett Favre? Mark McGuire? Ryan Leaf? Once again we turn to the PR 101 playbook, and see that playing the race card NEVER works. If someone … Continue reading
Activation As Good As It Gets: Red Bull
Red Bull activation is as good as it gets. King of the Rock raises the bar on grass roots sports marketing. Continue reading
The Summer of LeBron: There is Such Thing as Bad Publicity
Tell me LeBron isn’t pointing to his flexed bicep on the cover of the current GQ. That’s actually not possible, is it? Not given the PR mess that this summer has been for him. No way the self-appointed king is … Continue reading
Crisis Management PR
http://www.nytimes.com/2010/08/22/business/22crisis.html?# The link above is to a great article in today’s NY Times regarding crisis management PR. I wholeheartedly agree that in this day and age, coping up to the crisis quickly and sincerely is the best option whenever possible. … Continue reading
Posted in Athlete marketability, Marketing, PR, Sports Marketing, Tiger Woods
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