Twitter Updates
- Amazing how many people focus only on how big their share is. A good piece of something is better than a giant piece of nothing. 9 hours ago
- Good to see Yao, as always. Shooting a video for @YaoFamilyWines. http://t.co/AMNoy0RX 1 day ago
- @darrenrovell proves it is about organizations, not individuals. 1 day ago
- @ginacarano at the @sports spec photo booth http://t.co/c5v2JRDB 5 days ago
Author Archives: Bill Sanders
NBA Playoffs: Let the Games Begin
Point of fact: David Stern is a marketing genius. He has expanded popularity of basketball globally, and kept the NBA popular and relevant here in the US. However even the commissioner can’t control everything, and for the L the timing … Continue reading
Mr. Rodgers, Madison Avenue Is On The Line.
Athlete icons are often seen as overnight sensations. And with a record breaking TV audience watching, there is no better launching pad for a marketing career than a Super Bowl. Yes, as Rich Thomaselli and others have pointed out, Aaron … Continue reading
Parity
Every year on opening day, in every pro and amateur sport, fans like to think their team has a shot at the title. That magic is what makes sports tick. We want to think our team has a shot to … Continue reading
Christmas List
Dear Santa, All in all I’ve been pretty good this year, don’t you think? I’m hoping you noticed, and were able to look the other way now and then. Just in case I made the cut this year, here’s my … Continue reading
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Comebacks
There has been a ton of talk lately about comebacks. Michael Vick. Tiger Woods. LeBron James. The topic began to catch heat (pun intended) when LeBron and his new team returned to Cleveland. More comback talk was generated when Tiger … Continue reading
Yahoo Top 10 Lists
A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading
Why We Love Sports
The new SI cover, the one featuring SF Giants pitcher Brian Wilson about to jump into the arms of catcher Buster Posey, makes me miss my father. It also reminded me why we love sports. My father grew up in … Continue reading
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Favre Crisis Management Clinic
Anyone who watched the Brett Favre post-game press conference after the Vikings MNF loss to the Jets may have noticed something incredible. Facing the media within days of allegations of unwanted advances towards a coworker, Favre put on a crisis management … Continue reading
RACE? Not This Time.
Lebron is blaming the backlash on RACE? Seriously? What about the media backlash on Brett Favre? Mark McGuire? Ryan Leaf? Once again we turn to the PR 101 playbook, and see that playing the race card NEVER works. If someone … Continue reading
Activation As Good As It Gets: Red Bull
Red Bull activation is as good as it gets. King of the Rock raises the bar on grass roots sports marketing. Continue reading
