Author Archives:

About Bill Sanders

Chief Marketing Officer at BDA Sports Management. Oversees marketing of NBA greats Steve Nash, Yao Ming, Greg Oden, Baron Davis, Brandon Jen

Tebowmania

Posted on February 6, 2012

Is Tebowmania symbolic of U.S. in 2012? Reprint. Originally Published in Sports Business Journal, January 30, 2012, Page 24 Most of us love sports because at some point in our lives, an athlete performed an act of such heroic proportions … Continue reading →

Posted in Uncategorized | 5 Comments

It’s All About The Organization

Posted on February 2, 2012

It’s easy to feel compassion for the plight of the small market team. Fewer potential  ticket buyers, fewer potential sponsors, smaller TV audience, departing superstars. How does a small market compete against their big city rivals? Last year’s NBA and … Continue reading →

Posted in Uncategorized | Tagged , , , | 3 Comments

NFL Experience…Not So Fantastic.

Posted on December 26, 2011

Last Monday, I was up in the Bay Area on business. My 10 year old son was on Christmas break, so he was with me on the trip. As die-hard Steeler fans, it was a no brainer to try and … Continue reading →

Posted in Athlete Marketing, Sports Business, Sports Marketing, Uncategorized | 6 Comments

MJ and the Transition Game

Posted on November 9, 2011

I owe my professional career to Michael Jordan. As does everyone even remotely involved in basketball. Whether you are a player, a fan, an executive, an agent or a hot dog vendor, your interest in 21st century basketball is all … Continue reading →

Posted in Uncategorized | 3 Comments

Manny Pacquiao Loves Bingo?

Posted on October 5, 2011

I really like Manny Pacquiao. He seems to be an athlete who understands how to use his platform (boxing) to launch a brand that will last well beyond his athletic career. You’ve got to give credit to a boxer who establishes … Continue reading →

Posted in Athlete marketability, Athlete Marketing, Manny Pacquiao, Sports Marketing | 3 Comments

Xie Xie Yao Ming

Posted on July 20, 2011

It’s a pretty somber day here at BDA. Although we have known it was coming for quite some time, Yao Ming’s retirement press conference took place yesterday and the reality of it all is finally sinking in. As usual, Yao … Continue reading →

Posted in Athlete marketability, Athlete Marketing, Uncategorized, Yao Ming | 10 Comments

Lockout Blues

Posted on July 11, 2011

July 1 brought the inevitable and dreaded NBA lockout that we all feared but knew was coming. Suddenly, two of the “big 3″ look more like Washington DC than world class sports leagues. And much like DC, progress won’t be … Continue reading →

Posted in NBA Lockout, Uncategorized | Leave a comment

David Beats Goliath

Posted on June 14, 2011

So now we know how the story ends. The people’s champion wins. Mighty Casey doesn’t strike out. The good guy gets the girl. We all love happy endings, right? NBA championship teams have much in common. Dallas fits the bill. … Continue reading →

Posted in LeBron James, NBA Playoffs, Sports Marketing | 1 Comment

Courage: 1, Homophobia: 0

Posted on May 15, 2011

Rick Welts is one of the most respected executives in all of professional sports. Rick is known for his intelligence, his creativity, his character and a lack of ego so common in high ranking sports executives. Today, in a high … Continue reading →

Posted in Sports Business, Sports Marketing | Tagged | 2 Comments

Changing of the Guard

Posted on May 10, 2011

Something funny happened on the way to what was supposed to be the best NBA post season in recent memory. Suddenly, the titans got old, and the next generation emerged. We all went into this assuming the Lakers would face … Continue reading →

Posted in Uncategorized | 2 Comments